In the world of business development and branding, going digital is all the buzz. So just what digital marketing and precisely how can we apply it to grow our businesses?
Digital Marketing Defined
Digital marketing is the advertising and promotion of businesses and their brands through digital media channels. Digital media, at the moment, includes websites, social media, radio, television, mobile and even forms of traditionally non-digital media pertaining to instance billboards and transit consumer. Essentially any marketing media with this increasing delivered electronically is considered digital marketing and advertising.
This leaves only various forms of person-to-person (P2P) marketing, print advertising and direct marketing apart from the online marketing umbrella. Even then, print ads, direct mail, print directories, billboards and posters are all starting to plug in to their digital furnishings. With items like URL landing pages, QR codes, web banner advertising, online directories and text codes, traditional marketing and advertising most often has an electric marketing romantic relationship.
Why the main focus on Digital Media?
The shift to digital media getting driven by marketing agencies, business owners and consumers alike. The ever-increasing demand to show quantifiable results makes going digital an aspiration for digital marketing chest of drawers. Most digital media, including websites, social media and mobile advertising is a lot easier to track than traditional marketing media such as print showing.
For business owners, various forms of digital advertising can be low final price. Having a web presence, engaging customers in conversations through social media and e-mail marketing are low cost alternatives to print advertising and direct mail. These digital channels are there for businesses any kind of size, and help to even the playing field for start-ups, small businesses and independent consultants seeking new business.
For consumers, the fast pace of life makes digital advertising a may. When consumers might be need of products and services, gone become the days of thumbing the phonebook to find them. Now, we take out our cellular phones or stop by our computers for answers – and we find them fast.
Digital Marketing 2020
1970 N Hartford St #102, Chandler, AZ 85225
(480) 210-2178